10 Creative approaches to writing headlines
A headline is the most important phrase you can use to attract attention, whether it be as a page title or as an email subject. Your headline should make your single most important point. It should be so compelling that captures attention and provides momentum …
Maximising content exposure via Twitter
Although Twitter may have started out as a platform for status updates, marketers understand the power of its’ simplicity to communicate ideas in bite size chunks and distribute content in a viral fashion through the network. If someone clicks on a link in a tweet …
Social selling – engaging customer 2.0
Whilst customers continue to interact with trusted sources to help make purchase decisions, technology is enabling them to do so on a level playing field. Today’s customer has greater access to product data, peer review, and on-demand information than at any time in history. Social networking …
B2B Social Marketing – a better fit then B2C?
Although widely adopted by B2C companies, social marketing in the B2B context has not been embraced as enthusiastically. For decades B2B marketers have divided their annual marketing budget among direct mail campaigns, telemarketing, print media, trade shows and other interruption mechanisms. This is a process …
Today’s social customer – Why you need social marketing
In the not-too-distant future we may not use labels such as ‘social commerce’, ‘social crm’, ‘social business design’ and ‘social marketing’, they’ll simply go back to being commerce, crm, business, and marketing, as the social component is weaved into the fabric of how we conduct …
