About
A product of English parents my diverse background includes multi-diciplinary marketing roles within financial services, technology, health and well being, and online marketing. All roads led to the one place. I started my website optimisation company in July of 2007 and pursue an integrated approach to optimising websites for search visibility and user engagement. My toolbox that includes copious amounts of eMarketing strategy, search optimisation (both organic and paid), conversion optimisation, content marketing, and a penchant for the numbers (analytics).
So I bring a unique combination of creative systems thinking and data driven logic to the process of eMarketing and marketing optimisation.
In 2010 I began this site to concentrate my thoughts and work on the art and science of marketing online. I’m particularly interested in strategic development of eMarketing for complex sales environments, professional services marketing, multi-channel campaigns, marketing metrics and marketing optimisation.
I have a long term, big picture approach to my work and relationships with clients so ethics are paramount – no magic, just well crafted marketing based in authenticity.
Thanks for reading, I hope you find the content useful.
Craig.