This is part of me, Craig White. I live in Sydney with my wonderful wife and two adorable kids.

More than what I do, my interests lie in the sociological and economical impact of our increasing digitisation and how our post industrial methods of marketing and management seem to be more appropriate for ….well…post industrial times…less so for tomorrow.

The stuff that counts

I’m the founder and CEO of www.userintelligence.com.au, a remote usability testing service that helps website owners and marketers get the answers to questions that web analytics simply can’t tell them.

I market that business, and those of my clients using social marketing. I also embed social marketing into the fabric of my business internally. I’ve experienced first hand how ‘social’ is more than ‘likes’ and ‘followers’; it’s a strategic asset that deepens customer insight and builds organisational value.

• My view is that today’s social customer is not just the early adopters. The social approach to buying is becoming commonplace – especially for higher touch, higher involvement products and services.
• My view is that in the not-too-distant future the ‘social commerce’, ‘social crm’, ‘social marketing’ labels won’t exist. They will be completely woven into the fabric of doing business.
• Surviving, not just thriving, in this environment requires an investment in understanding social customer engagement and building strategies to support and evolve with them over time.

Who I help

I’m particularly focused on working with B2B organisations to develop social marketing strategies and design a social orientation to their sales and marketing methodologies. I also concern myself the tools and techniques that help interpret social data.

I’m always open to opportunities to work with businesses needing to develop their first entry point into social marketing and customer engagement, particularly consulting companies and software/application vendors.

 Everything else

This is my way of being present, alive, awake to the world.

t’s my way of curating the countless dots in order that I may recombine them into ideas, insights and inspirations. It helps me to create and contribute to the world by cross-pollinating lateral elements and themes, and build anew.

Through this medium I hope to connect with like-minded souls and share the value.

I hope you feel the same.